7 Key Skincare Trends That Experts Predict Will Be Huge This Year

As each new year rolls around, so too does a whole wave of new skincare trends, products, and ingredients that promise to revolutionize our beauty routines. While many trend roundups cater to the wacky and weird, I prefer to step back from the hype and controversy and guide you (and your skin) toward the innovations worth investing your time and money (and face) in. Whether you enjoy experimenting with newness or prefer to stick to what you know, being aware of the latest skincare trends can help you adapt and evolve your routine in a way that works for you.

 

Indeed, personalization and customization are set to be big trends for 2024 (more on that below). It’s part of a wider movement that has dominated the past few years—a merging of the beauty and tech worlds that was disjointed at first but finally feels more finessed this year. Now more than ever, brands are using innovations in technology to create skincare solutions that are less complex and more accessible. I, for one, am very excited to see what 2024 has in store for the world of skincare.

7 Key Skincare Trends That Experts Predict Will Be Huge This Year

Skincare Trends 2024

So what do the experts think is going to be trending for skin in 2024? We consulted trend forecaster WGSN and culture and trend analyst Alex Bee to break down the new wave of skincare trends rolling in for 2024.

Skincare Trends 2024

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